BLAST® by BAT
Tech Stack
SF Lightning Web Components, Salesforce B2B Commerce Cloud, Adobe Illustrator, After Effects
Client
British American Tobacco
Role
Agency
WIDE Switzerland
Project Brief
British American Tobacco has tasked our agency with a creation of BLAST® platform, a brand new B2B e-commerce product for their retailers, offering not only a new image for their product catalogue along with an improved shopping experience, but also with additional features, such as retailer training platform, loyalty points scheme with discounts on purchases, as well as daily lottery for official platform members.
We have built the platform on top of Salesforce B2B Commerce Cloud, also making use of Salesforce's Lightning Web Components (LWCs) for the development of UI. Lightning Web Components are extremely lightweight, they use core Web Components standards, follow latest accessibility requirements and deliver exceptional performance in browsers that support Salesforce.
Most importantly, however, these components are optimized for use within Salesforce's Experience Cloud Visual Editor, allowing non-technical users to use these components easily in a drag-and-drop editor, creating full page layouts and managing data flows into components from within a simple visual editor.
My responsibility was mostly the front-end integration, development of UI components with Lightning Web Components technology, integration with Commerce Cloud data, as well as setting up page templates and data flows through component data attributes set up in Experience Cloud..
As the project progressed, I have taken on more responsibilities for some creative tasks, for example, designing a collection of animated illustrations requested by client, with which they wanted to give the platform a little bit of personal "fun" touch.
